Development prospects of sanitary napkin production industry

In the consumer industry, there is a proverb that is almost regarded as the standard: winning women and the world. In an era of rapid changes in consumer goods, if women cannot buy new clothes and cosmetics for a month, they will not forget to replenish important inventory - sanitary napkins every month.
The design and functions of sanitary napkins are still continuously segmented and evolving, serving 400 million women of appropriate age in the Chinese market, with thin and seamless silk, soft and comfortable cotton, and dry mesh surface. The modern sanitary napkins that we are familiar with were introduced to China in the 1980s and popularized in the 1990s. From difficulty in entering the Chinese market to a coverage rate of 96.5% with developed countries such as the United States.
Like baby diapers, the sanitary napkins we are familiar with are mainly paper products; According to the characteristics and usage of the product, it belongs to disposable sanitary products.
Disposable hygiene products refer to a broad range of disposable hygiene products, which are various daily necessities that come into direct or indirect contact with the human body and are used to achieve physiological hygiene or health (antibacterial or antibacterial) purposes.
With the changes in population structure and the improvement of living standards, the demand for disposable sanitary products continues to grow, and the relatively large market share of sanitary napkins is also steadily increasing.
In 2016, the total scale of China's disposable hygiene product market reached 82.94 billion yuan, an increase of 3.6% compared to 2015. Among them, female sanitary napkins (including pads) account for half of the country, accounting for 47.6%, surpassing baby diapers and adult incontinence.
Lightweight sanitary napkins have become the mainstream choice, with a thickness of 00.1cm being popular. Other 6.6% of consumers who purchase "thin" sanitary napkins with auxiliary functions, with 62% of the purchasing demand far ahead of cool sanitary napkins. In addition, the market scale of sanitary napkins for relieving menstrual pain, using traditional Chinese medicine, dispelling odors, and warming the uterus has also expanded.
The rise of light luxury goods has made users willing to invest more in the sanitary towel market. In recent years, with the support of the internet and high-end offline supermarkets, emerging sanitary towel brands that focus on the mid to high end market have performed well. Some analysts believe that pleasing oneself is a new consumption proposition for Chinese women. On the other hand, with the improvement of the consumption level of the Chinese middle class, light luxury goods are becoming the choice of the new middle class in China. In this process, new window opportunities are emerging in the blue ocean market of mid to high-end sanitary napkin brands. Products that pursue health, do not add, and are pure natural elements are increasingly favored by women.
Although the manufacturing industry of women's sanitary napkins in China is booming, it cannot be ignored that when environmental protection becomes the focus of government and public attention, the cost of reducing pollutant emissions for women's sanitary napkin manufacturers will definitely increase. In addition, with the continuous increase in international raw material prices, enterprises are also facing more intense price competition.
With the further development of the sanitary napkin market and the continuous improvement of female consumers' health awareness, female consumers have increasingly high requirements for the safety, comfort, and fit of sanitary napkins. The diversified and differentiated development of sanitary napkins provides more personalized choices for menstrual care for female consumers. If the quantity is small, it is suitable to use mesh mini towels, which have comfortable and dry characteristics; Daytime sports are suitable for extremely thin daily use and have the characteristics of lightweight and breathable; Suitable for extended or pants, with strong absorption capacity. The gradual subdivision of the functions of sanitary napkins will be the future development trend of the industry. In the process of market segmentation, manufacturers with rich product lines will have a certain competitive advantage.